Men aren't just buying shower gels and shaving cream , either . Men's makeup is also on the rise .
Advertisements rarely describe men's cosmetics the same way they do women's :
Eyebrow pencils are ''brow and beard correctors'' . Foundation is now a ''sculpting face stick'' or ''urban camouflage.'' And concealer - one of the most popular products - is a ''confidence corrector.''
Men's cosmetic companies such as 4Voo , Menaji , and Kenmen strive to make products and packaging seem as far from the female beauty industry as possible .
Even big brands like Sephora and Clinique are cashing in on men's desire for ''manly'' concealer and lip balm . The goal is stealth makeup that makes men look more handsome , not more feminine.
Actually men spend more time looking in the mirror than the woman do , i think they deserve it .
Last but no least Men clients are far more easier than women's clients (personal experience).