Saturday, May 18, 2013
Covergirl to Release Catching Fire Makeup Collection
Ever wanted to look like The Girl on Fire?
Covergirl is giving you the chance.
The company has announced a unique collaboration with Lionsgate in which it will market a Catching Fire-inspired brand of makeup. It will appropriately be called The Capitol Collection.
It's unclear just what products will be included in the cosmetics line or when it will hit stores, but a press release hypes this as “a first-of-its-kind creative advertising campaign inspired by the film.”
And it's safe to assume plenty more merchandising deals are to come before the blockbuster sequel is released on November 22.
Watch the official Catching Fire trailer now!- See more at: http://www.thehollywoodgossip.com/2013/05/covergirl-to-release-catching-fire-makeup-collection/#sthash.C07AEOe7.dpuf