In 1947 two brothers who were working in the make-up department of some of the major movies of the silver screen era decided that what they had available to create gorgeous lashes for their leading ladies was just not enough. They created lashes that would actually stay on the eyes of the actresses, using a mixture of rubber latex glue and real hair and adding in some genuine flair - the Eylure lash was born!
A smashing few years for the brand, it was all about lashes in the 1960’s and it was either go Eylure or go home… Lashes were naturally long, full and lovely, beautifully separated and non-clumpy! Eylure was expanding into the US and abroad, we made lashes for Max Factor amongst others whilst finding amazing innovations like the first liquid liner ever launches in the UK (that was Eylure too!) The Aylott brothers (founders) were recipients of the Queen’s award for industry at this time, their success in British industry getting royal approval